According to Hubspot, one of my favorite marketing information sources, a content strategy is “a plan in which you use content to achieve your business goals.”
That’s just it - don’t let the word “strategy” trip you up! Your content strategy is a plan, and one that can be kept pretty simple if you stay focused on what matters.
Read MoreIn my last blog, I discussed how helpful prep work can be before writing your website’s About page copy. If you’ve read that post and followed the instructions, you're feeling inspired. You know your brand voice. You have a list of the top three things you want your reader to take away. You even know what you want them to do next after they’ve visited your page!
You may be thinking, “Thanks, Kristen, that’s all great, but I haven’t actually WRITTEN anything!”
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