4 Steps to Publishing About Page Copy that Makes You Proud

In my last blog, I discussed how helpful prep work can be before writing your website’s About page copy. If you’ve read that post and followed the instructions, you're feeling inspired. You know your brand voice. You have a list of the top three things you want your reader to take away. You even know what you want them to do next after they’ve visited your page!

You may be thinking, “Thanks, Kristen, that’s all great, but I haven’t actually WRITTEN anything!”

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Hiring a Freelance Content Writer? 8 Things to Get Clear on First

You can frantically type “CONTENT WRITER FOR HIRE RIGHT NOW!!!” into your browser’s search bar (and you’ll people willing to do the work).

But… I’d like to offer a better way. Rushing right into the help-seeking process often results in a perpetual never-finished project as you struggle to find the right fit. To get what you want, you need to know what you want. Start by making sure you’re clear on these 8 things.

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Content Marketing (specifically, what is it and why should I care?)

I don’t particularly love the word “content.” The rise of social media influencers coining themselves Content Creators may have left a bad taste in my mouth. No shade here - if Halo Top offered me $10,000 to videotape myself finishing a pint of Peanut Butter Cup ice cream, I’d happily oblige. (In fact, you could probably get me to do it for way less. I’m talking to you, Halo Top PR team.) 

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Kristen Pierce